About Minty

MintyAbout Us

Minty Auto Parts (HK)Limited is a trading company established in Hong Kong in early 2025. As a car modification parts and accessories trading company, we dedicated to find innovative and high-quality products for our customers with full after-sales service. We attach great importance to customer satisfaction and continuously optimize customer procurement experience. We are very happy to keep providing innovative new products to friends all over the world.

010203040506070809

Our Vision

Pursue innovation, become the most reliable partner of car after market business for local distributors globally.

Global Auto Component Trade Cornerstone

To be the global cornerstone of automotive component trade, fostering seamless connections between innovation and industry, sustainability and efficiency.

Reliable Cutting-Edge Vehicle Parts

We envision a world where every vehicle on the road is powered by reliably sourced, cutting-edge parts—bridging continents, driving progress, and setting the standard for integrity in global commerce.

Reliable Car Modified Parts & Standards

We aim to make every car driving in the world have the opportunity to find reliable modified parts for a more pleasant and safer driving life, and set standards for a new driving life.

MintyCompany Founder

Most of Our partners have more than 20 years of experience in the car after market industry. We believe that we can choose suitable products for you.

Yixuan ZHU

Founder & GM

As a "veteran" with over 20 years experience in the Auto business，Yixuan started his career at Delphi China an international tier 1 supplier, in 2001, and was fully involved in the take-off of China's automotive industry. He had positions in engineering and production as well as commercial functions. Finally joined after-market as part of the management team within Valeo in 2012. He has professional and in-depth insights into this business covers manufacturing and business development.

Learn More

Yixuan ZHU

Founder & GM

In Valeo, he led the OES business in China which offering him an important foundation for his early after-market experience in Auto business. The accessories and second-line projects he led helped OEMs improved their service scope and extended the end user’s retention cycle in stores.

In 2025, he founded Minty Auto Parts (HK)Limited, focusing to bring new elements into the global auto modification business with China’s complete and rich supply chain. And to share China’s competitive products with global dealers!

"Service should go global together with Made in China " This is his vision and also the commitment of Minty to their global dealers who values service in their business!

Linna CHEN

Board Chairwoman

She has nearly 20 years of experience in the automotive electronics aftermarket, having been participating the industry booming in China from basic entertainment systems through smart cockpits and then to cutting-edge driving assistance. She has keen market insight and trend-judging capabilities.

Learn More

Linna CHEN

Board Chairwoman

She has successfully collaborated with top 100 4S dealer groups and represented well-known brands such as Desay SV and Hikvision. Since 2023, she has represented AmberOptix under Eastman. Through resource of supply integration, she optimized the value of supply chain, led the customized development and localized introduction of AmberOptix solar films and products from China's leading car wrap and color-changing brands, built her own brand system which allows her to achieve a strategic transformation from a traditional aftermarket trader to a full-category automotive aftermarket solution provider.

Her core strength lies in empowering global partners with strong resource integration in China supply chain to serve global market. Leveraging both offline stores and product brands, she has built a full-category product line and end-to-end service system for the car aftermarket. A new "product + service" ecological closed-loop solution for her own brand and represented brands. This has significantly enhanced the channel competitiveness, giving the unique advantage built on top of "full-category, brand value and service enhancement”.

MintyContact Us Now

Thank you for choosing our customers. We look forward to providing you with better in the coming years.

Talk About Your Needs

MintyCompany Achievements

OEM history

Agent

Operation mode

OEM history

Since 2016, we have been on the journey of our own brand "Deshang" and OEM products. With leading technical solutions and quality control system, we have met and satisfied our OEM customers with quality products. Over the years, we have served more than a dozen global OEM brands, with products covering multiple fields such as dash cams, streaming media, and audio equipment. We have established long-term cooperative relationships with brands like "Harman Kardon" and "Pioneer". Our products and service have been highly recognized by OEM customers thanks to our technical solutions and quality control system which can meet 100% OEM design and manufacturing requirements. We also set up our reputation in the market in China supply chain.

Agent

We specialize in 4S store sales and services for eight brands: Porsche, Mercedes-Benz, Audi, Cadillac, Lexus, Volkswagen, Toyota, and Nissan. Hikvision, Desay SV, and Faurecia are our major suppliers. Our product range includes electronic products such as 360-degree panoramic systems, streaming media rearview mirrors, ambient lights, and seat ventilation systems.

Operation mode

Chengdu Eastman Integrated Service Center is a professional one-stop comprehensive automotive service provider. We specialize in offering convenient license plate registration, professional modification and upgrading, as well as high-quality film application services for new cars. Boasting a 6,000-square-meter modern space with a five-story standalone building and well-planned functional zones, we are committed to providing customers with efficient, high-quality, and comprehensive automotive service solutions.